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Where is the traditional agency going?
The last few years have seen a great deal of discussion around the terminology that should follow that of an ‘advertising’ agency – there have been many terms bandied around ranging from brand to...
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Advertising + Digital = ?
What happens when you try to combine a traditional agency with a digital agency – after all this is all the rage right now, as the madison avenue big boys start snapping up the geeks left and right....
View ArticleIt’s time to think (anew)
A very interesting piece by Charlie Lowe (@charliemlowe) at DTD today talking about the… …critical lack of resourceful and talented people in the world. and how this is particularly relevant to the...
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Designing spaces for creativity
A very interesting conversation with my colleague Rena (@Renroon) yesterday got us looking at the different ways that workspaces are arranged and for what purpose. It got me thinking about the...
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Elephant in the room syndrome for agencies
The more I search for information about agency structures and models, the less of it I seem to find, not only are there very few descriptions of the traditional agency structure, how planning, creative...
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Tomorrow’s creative team
Back when Bill Bernbach changed the landscape of agencies by partnering art directors and copywriters we thought that this was a major revolution in agency team structure – finally the art department...
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Digital is not a medium
‘Digital is not a medium’ is a post that I have wanted to write for a long time – but that I have repeatedly stopped myself doing because it simply feels too obvious; but obvious as it might seem there...
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The contradiction of agency recruitment
There is a growing contradiction in recruitment for the agency business, one that is potentially driving us faster into the chasm that I described last week rather than across it to the safety of the...
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Agency Future – The Results
For those that follow both my blog and Twitter feed (@LexBZ), you will know that one of my favourite topics is the evolution of the agency model and how this is developing in different places around...
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Why content marketing will be hard for agencies
One of the major changes in online marketing for 2012 will be the rise of content. A brand’s content strategy will be a key weapon in breaking through the clutter of ‘old school’ advertising,...
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